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The government has presented the branding for GBR, marking a notable advance in its agenda to take the railways under public control.

A National Palette and Historic Symbol

The updated design incorporates a Union Flag-inspired design to represent the UK flag and will be applied on GBR trains, at terminals, and across its digital platforms.

Significantly, the symbol is the well-known double-arrow logo presently used by the national rail network and originally designed in the 1960s for British Rail.

A Introduction Strategy

The rollout of the branding, which was created in-house, is scheduled to take place over time.

Travellers are set to begin noticing the freshly-liveried services across the UK rail network from the coming spring.

During the month of December, the branding will be exhibited at major stations, like Glasgow Central.

A Journey to Renationalisation

The proposed law, which will pave the way the creation of GBR, is presently progressing through the Parliament.

The administration has argued it is renationalising the railways so the network is "owned by the passengers, operating for the passengers, not for corporate interests."

GBR will unify the running of train services and infrastructure under a unified structure.

The government has claimed it will combine seventeen different organisations and "reduce the frustrating red tape and poor accountability that hinders the railways."

Digital Features and Current Ownership

The introduction of Great British Railways will also involve a dedicated mobile application, which will enable users to view schedules and book tickets free from surcharges.

Disabled travellers will also be have the option to use the app to book support.

Several operators had previously been taken into public control under the outgoing government, such as Southeastern.

There are currently 7 train operators already in public control, accounting for about a third of rail travel.

In the past year, South Western Railway have been brought into public ownership, with further franchises expected to be added in the coming years.

Official and Sector Response

"The new design is more than a paint job," said the relevant minister. It symbolises "a fresh start, leaving behind the frustrations of the past and concentrated solely on providing a proper passenger-focused service."

Industry figures have welcomed the focus to bettering the passenger experience.

"We will continue to collaborate with all stakeholders to facilitate a successful handover to GBR," a senior figure said.